Buchholz | Week Six

Design Strategy and client information: The non-profit organization I chose to promote is The Delta Gamma Foundation’s Service for Sight. Service for Sight was founded by Delta Gamma and is it’s national philanthropy. Being that I am a member of Delta Gamma Women’s Fraternity, I felt that creating a poster for our upcoming philanthropy event, Anchor Splash, would be the most reasonable idea. Anchor Splash is a day of pool games that college students in Greek life participate in. I wanted the poster to be eye-catching and at the same time, representative of Delta Gamma. The anchor is representative of Delta Gamma among Greek life and therefore lets viewers know who is organizing the event. The use of color was not a problem and I thought the deep blue and golden bronze colors complemented one another well. In designing this poster, I really wanted to represent Delta Gamma well, while briefly explaining the event in the tag line “making changes, one splash at a time.” My overall goal for this design was to create a simple and visual, yet memorable poster for Delta Gamma’s Anchor Splash philanthropy event.

Choice of typeface: The two typefaces I chose to use were Emmascript MVB Std and Antique Olive Std Regular. I really liked the Emmascript and thought that it would make a good headline font. Although script is sometimes difficult to read, I felt that is complimented the splashes coming off of the anchor. Since young audiences will be viewing this poster, I assumed that using a script font for the headline would be fairly clear to read, especially when used in a large size font. For the text of information about the event, I used Antique Olive Std Regular. I thought this was an easy sans-serif font to read and it reminded me of past emblems for Delta Gamma.

Visuals: To create the anchor design, I searched for a simple picture of an anchor on Google Images. I then placed the picture in Adobe Illustrator and traced the anchor using the pen tool. I made the outline of the anchor in black and the fill of the anchor bronze. For the waves, I used the hand drawn vector tool and used the brush tool to draw three waves. I then used the same hand drawn vector tool to create continuity among the water splashes and the waves. I brought the wave image to the front to make a small part of the bottom of the anchor seem as though it was under water and making a splash. I exported this image as a JPEG at 350 dpi and placed it in Adobe InDesign to complete my poster design. I think this image works really well for the poster because it embodies Delta Gamma. Delta Gamma’s symbol is the golden anchor and is recognizable to members in Greek life and also is a key word in the events title, Anchor Splash. The visual is essentially the title of the event.
Regarding color, I used too CYMK colors. For the anchor, I used a golden bronze color (C=36.86, Y=100, K=41.18, K=9.8). I thought this color was relevant for the design because Delta Gamma’s symbol is the golden anchor. For the waves and the splashes, I used a deep royal blue (C=100, Y=5, M=72, K=0). I used this blue because I thought this color complimented the bronze well.