Kochman, Week 6

Design Strategy and client information

I decided to design a poster for my towns yearly Relay for Life. This event works with the American Cancer Society to raise money for cancer research. It is an event where people stay up all night and walk around a quarter mile track and raise money for a cure. I chose the slogan of walk for a cure since what you do all night is walk to raise money for a cure. It was a slogan that also went well with my image that I had.

I knew that the organization could afford color, but even knowing that I chose not to use that many colors. The purple color I chose to use since the general cancer awareness color is purple. I just wanted to put the important information on the poster and not crowd the poster with too much information.

Choice of Typefaces:

I chose to use Gill Sans Std because I wanted to choose a typeface that matched the one relay uses itself. I didn’t know the exact typeface that relay used but I knew it was a sans serif and Gill sans Std matched the best to it.

Visual:

I used the visual of a picture of my legs walking. I chose this since I have a tattoo of remembrance ribbons on my ankle that represent two types of cancers. I had my friend take the picture and then I edited it in photoshop. I erased the background of the original photo so it just has the legs and feet. I then brightened the legs up so that they could be seen better. The color of the background was chosen by matching the original logo for relay for life. The color of the words was chosen to match the color of the back of one of my legs.