Logo Spivack Week 9

When I asked people a couple of words they would use to describe me, two that were extremely frequent were curly hair and happy. I manipulated the letters in a bunch of ways to create multiple shapes, and found that this way worked best. By using my initials I was able to create a facial design. I used Bell Centennial std address and a script font in my logo (Neither showed up when I posted this to the blog). Both were conductive to the shape I wanted them to make (The "J" as the nose and "S" as the hair). I used the brush tool to make my curly hair and my smile. I used the circle tool to make my eye. Because I never know if I will stay in the advertising business forever, I think that my logo reflects my personality extremely well and will transfer to any job I apply for.

Jessica Choi Logo

I had a difficult time coming up with a logo because neither my name nor major (PR) are visual. I came up with the idea of a thought/word bubble or even ink blots. I think it's a clever idea because it symbolizes thinking, speaking and writing at the same time. I tried to incorporate the gestalt principle by making 3 different layers. If you look closely, you can see my last name "Choi". For my logo, I did not use a typeface. I just created the letters by using lines, circles and arcs. The only color I used for this project was Pantone 1797 C. To me, this color is visually stimulating and clean.

Week 9 | Del Castillo

My last name is spanish for "of the castle" so I wanted my logo to represent a castle. A castle is a symbol of something big and strong so I also wanted my logo to give the impression of a strong person without all of the ornamentation. I also wanted my logo to be very clean and clear and simple so a person who is looking at it does not have to stare at it for a while to figure it out.
The typeface i chose was gill sans, and I used it for all parts of the logo and stationary. I used it in bold to make the castle wall images on my first name because the tops of the letters were very wide and made it easier to create the visual. I outlined the letters and then made the E bigger to make it jump off the page a bit more and draw the viewer in. I kept it in black because I felt it made the visual stronger and more forceful. i think it works very well and is simple because the image is very clearly representative of a castle and castles are something that are common and everyone knows.

Week Nine | Odiamar

In creating a logo for myself the image I wanted to present was professional and mature but also clever, playful and interesting. In designing my logo

I wanted to create one singular image that presented the idea of simplicity in design and also equilibrium. I knew I wanted to use a circular shape to

create balance and then realized that I could use the circular shapes of the “d” and “o” of my first and last name to my advantage. All of the typefaces I used in my logo design, stationary, envelope and business cards are within the Gotham typeface family. I was drawn to Gotham because it is a sans serif and the counters are very round and large. The letters are all very simple but also very modern and readable which is beneficial to my pro-

spective job career in magazine journalism. In creating my logo I created the black circle shaped background using a Gotham Rounded Book “O” as

a guideline for the exact shape. Then I placed a lowercase “d” inside the circle so that the stem’s full height wasn’t showing and the “d”’s bowl was touching the rim of the black circle. Next I placed a lowercase “o” that was smaller than the “d” within the counter of the “d”. The standard image of my logo is done in black and white. but the simplicity of it makes it easy to use different colors. My stationary was designed very simplistically with the top and bottom margins at 3p8 and the inside and outside margins at 4p2. My name and contact information are aligned to the left and my logo is enlarged in the upper right hand corner of the page to capture the viewers attention immediately. For my envelope the margins are 3p0 all around. I used the enlarged image here also but moved it so that it was in the lower right hand corner of the envelope. This way the logo is still there but there is enough room for stamps and the mailing address. I then placed my return information in the traditional upper left hand corner. My business

cards were an opportunity to show the versatility of my logo. Considering my prospective career in fashion journalism I scanned four different patterns and fabrics: seersucker, lace, and two different florals. I then placed the scanned images on the back of my business cards. On the front, using 1p10 margins all around, the patterns or fabrics take the shape of the logo leaving the negative space to create the “d” and “o”. Also, the scaled down version of my logo is still powerful and translates well.

Kochman Week Nine

Design Strategy:

I chose to have my logo as a K with an A built into it to represent my initials. It was a simple and neat design that would fit anywhere in any size. It also makes people think.

Choice of Typeface:

I chose Egyptinne F LT STD because it was a serif font that most closely matched that font of the K in my logo. Because of the simple serif font it is easy to read.

Visuals:

I looked online for a simple serif K. After finding one I liked, I used the pen tool in Illustrator and traced and filled the K. I then used the pen tool to create a line to place in the bottom part of the K to form the A.

As the fill, I used a CYMK color blue. It is a color that I like and is a very likeable color in general.

Buchholz | Week Nine

Design Strategy: When designing my logo, a few words came to mind. Like my resume, I wanted my logo to be clean, fresh, and edgy. I wanted it to represent my initials, but in a discrete way. From class lecture, we learned that circles are very appealing to the eye. I decided to use a circle for my logo because it is very modern and use color as well to add a flare that represents me. In designing my logo, I wanted it to be creative, but classic as well, which I think appropriately describes me.

Choice of Typefaces: I did not use any text in my logo, but for my stationary system I decided to use Bell Centennial Std Address in various sizes. Bell Centennial is a sans-serif type, which I think represents me well because it is very clean and classic. I like how the type is very simple and readable. It also provides a contrast to my logo where the appearance of the letters is more script.

Visuals: I created my logo in Adobe Illustrator. I used the ellipse tool to create a circle and used a navy blue for the outline and the fill. I then played around with different brush strokes and chose the Chalk stroke, scribble, in 1pt stroke. I took the brush took and created the lowercase “e” and “b” and drew them so that they lined the edges of the circle. I really liked how the brush stroke contrasted the flat colored circle in the background. The shape of the “e” and the “b” together can be viewed in two ways. On one hand, they are the initials “eb” and the other view of them almost creates a ying-yang like pattern. The logo is in dpi and uses the colors C = 35, M = 0, Y = 100, K = 0 for the brush stroke and C = 100, M = 88, Y = 10, K = 0 (which is also the type color as well). I used these colors in my resume and I really like them because they are bold, yet fresh, clean, and classic. I think the logo design works really well visually because it allows me to create a circular business card, which is unique. It also allows me to use color in my type and compliments the typeface I chose very well. The circular appearance is visually aesthetic and the two colors I chose, although cool colors, are analogous, which is pleasing to the eye.

Week Eight | Odiamar

This logo for a spa and massage training business is a great example of the gestalt principles of equilibrium and isomorphic correspondence. This logo demonstrates equilibrium because it is symmetrical and the image is in fact the mirror image of each other. It also displays the principle of isomorphic correspondence because the lines are meant to represent blades of grass but together form a W. Though the two blades of grass can be seen as separate pieces when they are placed together it is clear that it is a W. The simplicity of this design and its use of these gestalt principles make it a very effective logo.

Week 8-Westbury

This Logo is an excellent example of the gestalt principle of similarity. The hot pink is a color that connects style and network together. Even though style is written is white, it is surrounded by a hot pink circle that leads the reader to connect the word "style" to the word network. It is a simple logo that is effective and chic representing style in a clean way. Overall this logo uses color very well leading the reader to the words style and network. It is also a logo that will catch its target audience which are stylish women. Pink is a universal color that will attract almost any woman therefore the choice was effective and builds to the image of the network.

Week 8-Walsh

This is the logo for the NCAA's Big Ten Conference. This logo demonstrates the gestalt principles of equilibrium and isomorphic correspondence. The equilibrium is assisted by the placement of the text inside of a circle. Additionally, both of the words of the conference are the same length. The font is bold and memorable, and logo is contained in a very balanced state. The isomorphic correspondence is actually used for a purpose of representation in this case. Although the conference is called the Big Ten Conference, there are now eleven teams in the conference. If you'll notice, there is actually an 11 resting under the T in the text through the use of the negative space.

This logo is for Einstein Bros. Bagels, a bagel shop in my hometown. This logo demonstrates the gestalt principle of equilibrium as the circular nature and placement of images and text inside the circle create a balance. Also, the gestalt principle of continuation is used. The logo takes the viewer in a circular path around the logo to read all of the information. This logo is very clever because the circle is hollowed out like a bagel and the two creators of the company are inside. There are many circular visuals in the logo which all correlate to bagels. The colors used are yellow and black which catch the eye of the viewer. Overall, this is a very well designed logo.

Week 8 | Del Castillo

This is the the logo for the old hockey team the Hartford Whalers. The team does not exist anymore but their logo demonstrates gestalt principles of equilibrium, isomorphic correspondence and the basic theory. It demonstrates equilibrium because the image is perfectly symmetrical when cut in half down the middle which gives it great visual balance. It is isomorphic because it is supposed to look like a whale and the image will clearly register as a whale to the viewers. It represents the basic theory because the W and the tail are disconnected but is perceived as being a whole and making the image of a whale splashing down into the water.

Blackstone Week 8

This logo is very effective for a variety of reasons. One reason is its very unique and easily identifiable typography. The capital C is iconic in my opinion and instantly brings to mind the scene of a beach and bottles of corona that are always depicted on TV commercials. The color employed works well because the gold gives the logo and the product an air of class and elegance. Metallic colors, as discussed in class, produce this effect. Also, the crown connects well with the name and color employed because corona as defined is a type of atmosphere surrounding the sun and the color matches that definition, as well as the connection of the color of gold with the crown. Overall, this logo is very well done and makes me want to buy the product, once I turn 21 of course.

Week Seven | Nick Toney

This Mentos gum ad knows how to attract the eyes of the viewer. What stood out to me first was the typeface. Although it doesn't contrast greatly with the background (green on green), the font style looks garden picked. I thought the font looked like a watermelon in the grocery store right after it had been sprayed by the produce sprinklers. If font itself can make this effect, then the content of the slogan "freshly picked" is portrayed clearer. Looking deeper, this fresh green theme is taken from the two colors of the lime at the bottom of the ad. This was a perfect use of a technique we talked about in class today-using image color in text color to help ease readability. Furthermore, the red (warm color) Mentos gum container stands out against the cooler green background so that the viewer knows what is being advertised immediately. Lastly, the green 'U" in gum seems to lead our eyes to the Mentos container, which is another important visual aspect of the ad.

TYPE CHALLENGE 3

This is gonna be tricky, but the font is in the Adobe Library. Here's your type challenge for the week:

The Newhouse Signage!

Figure out what it is and email Professor Taylor right away for your Starbucks gift card. If you're not a big fan of coffee, like me, you can always pick up one of those delectable chocolate madelines...yumm!

NBC Logo: Gestalt Principles

NBC's logo definitely uses six very bright colors and uses it as a peacocks tail. The only thing added in the logo is the peacocks beak looking to the right. It's amazing how that tiny addition makes the whole logo a peacock, not just six different colors. The peacock's head is a silhouette and faces to the right, which points ahead to the future.

I think it's a very clever logo. I believe that color was added into NBC's logo to highlight color TV. The designer was creative enough to think of the idea of a peacock (known for its bright and beautiful colors). Instead of making a very detailed bird, he made it very simple - which effectively still gets the idea across.

The simple mixture of bright colors are so appealing to the eye that I think anyone would be able to recognize the NBC logo even without the NBC wordmark.

Week 7- Westbury

This is a relatively old poster geared towards women's rights. I thought that it was a perfect example of gestalt color principles. The title of the march is "Your body is a battleground". The title is spread out amongst the poster with a red fill color in the box and the words are bolded in white. This color scheme stays consistent, leading the reader to connect the three individual boxes as the title. Because the title is bolded and bigger than the other three boxes in the middle, it allows the reader to easily make the connection. The smaller 3 boxes in the middle are topics that the march is for. They also have a red box with white text which builds to the consistency of the the title. The background is the face of a woman that is black and white which adds an excellent contrast with the red and white. Overall the poster was well designed, and the color truly goes well with the emotion behind the event.

Week 7/Darra Markland

iPod has created numerous colorful ads that have become universally recognized and proven successful in selling their product. The typical iPod ad is a silhouette of a person - usually a black silhouette on a colorful background. iPod has done this so that anyone can feel they could relate to the person, or place themselves in the image's position since there are no details of the individual shown. This ad in particular uses the same theory but flips it so that the background is black and the silhouettes are in color. I think this is a great use of color because not only does it grab the viewer's attention, but the different colors advertise the many colors that iPods are available in and also attract a diverse group of consumers, as it is thought that color reflects personality types. But no matter what color an iPod ad is, the iPod itself is always white. This keeps it consistent and always recognizable, thus helping the success of the product. I think across the board the iPod company utilizes excellent color strategies in their advertising.

Week Seven | Odiamar

I remember seeing new adds such as this one for Coca Cola a few years ago and the fact that they still came to my mind when I think of color show how effective they were. I think this advertisement is really effective and eye catching with all the white space contrasting well with the color at the top of the ad. Also, that burst of color grabs the viewer immediately and leads their eye down to the iconic Coke bottle that everyone knows and and then of course to the classic Coca Cola logo. Overall the color and use of placement make this ad a great example of effective color and gestalt principles in one.

Week 7-Allure of Color

I came across this poster and was really impressed with the use of colors and gestalt. The bright variation of colors at the top of the poster lead the reader's eyes to the rest of the poster. The gray scale used on the bottom of the poster contrasts well to the rainbow pattern used ate the top. The rainbow also leads down to the rest of the poster and makes it easy to follow. All in all the poster is very easy to follow the color usage is very pleasing to the eye.

Week 7 Kochman

I came accross this ad in People magazine. The colors all flow together well. How they used half the flower and then had the lipsticks that were in the same shape as well as the same color was very smart. They also used the same colors in the type which also helps bring everything together. This ad overall uses color well for gestalt.

Week 7 Blackstone

This advertisement uses gestalt principles because it is very clear and well-lineated meaning that the bottle, with strong vertical components, contrasts well with the text, which has strong horizontal components. Also, the use of color is evident because the color of the pseudo bottle is the same color as the text. The color of the background also works well to highlight the orange and to match the color below and behind the text while spotlighting the bottle and giving it a shadow at the bottom of the ad. Overall, the use of color and gestalt principles work well together in this ad, maybe that's why Absolut is so successful.

week 7 | Del Castillo

I think the dolphins logo uses color well. The orange is subtle while the shades of teal are used to create the dolphin and its shadow. The teal is very powerful and is brought out by the orange background. The background and foreground are unified by the orange M in the helmet creating a nice gestalt for the overall image.

Buchholz | Week Seven

I saw this advertisement while flipping through a magazine and I thought it displayed gestalt principles very well. The cologne being advertised is Cool Water by Davidoff. The background is a light blue teal color. This color is also the color of the bottle of the cologne. The color then appears again as the color of the model's eyes. Having his eyes be the same color as the bottle and the background really ties the advertisement together and draws attention to the product, which is the cologne. Also having minimal colors in the advertisement lets the blue/teal color really stand out. There is also continuity of color among the text which helps tie the advertisement together as well. Overall, I think this advertisement displays gestalt principles of color extremely well.

Kochman, Week 6

Design Strategy and client information

I decided to design a poster for my towns yearly Relay for Life. This event works with the American Cancer Society to raise money for cancer research. It is an event where people stay up all night and walk around a quarter mile track and raise money for a cure. I chose the slogan of walk for a cure since what you do all night is walk to raise money for a cure. It was a slogan that also went well with my image that I had.

I knew that the organization could afford color, but even knowing that I chose not to use that many colors. The purple color I chose to use since the general cancer awareness color is purple. I just wanted to put the important information on the poster and not crowd the poster with too much information.

Choice of Typefaces:

I chose to use Gill Sans Std because I wanted to choose a typeface that matched the one relay uses itself. I didn’t know the exact typeface that relay used but I knew it was a sans serif and Gill sans Std matched the best to it.

Visual:

I used the visual of a picture of my legs walking. I chose this since I have a tattoo of remembrance ribbons on my ankle that represent two types of cancers. I had my friend take the picture and then I edited it in photoshop. I erased the background of the original photo so it just has the legs and feet. I then brightened the legs up so that they could be seen better. The color of the background was chosen by matching the original logo for relay for life. The color of the words was chosen to match the color of the back of one of my legs.