This "Got Milk" ad featuring tennis player Andy Roddick uses gestalt to carry the reader through the image. Roddick's all white tennis uniform gives way to the white tennis net. The net leads to eye to the text of the ad, which is the same color, and hence, equally as readable. "Got Milk" ads traditionally work this way: we notice what celebrity has the famous milk mustache, then read what the ad has to say. In this case, our eyes recognize Roddick before we follow the common color to the Got Milk? slogan.
No comments:
Post a Comment