Week Four | Toney

Design Strategy:

Creating a resume for my dream internship, an on-air host at ESPN radio, wasn’t the easiest starting project. As a freshman that is just beginning to get involved with on-campus activities, I was limited in my applicable experience. I was also unable to use more than two typeface options, yet I feel that the design of the resume caters to this goal.

By the end of the semester, I’ll be well versed in our course’s Adobe programs, plus LexisNexis and Windows Media Encoder, an audio editing program that, along with Garage Band, is phasing Audacity out in major radio stations. This factor would hopefully give me an edge over other applicants with more relevant work experience, but less applicable skills. Dropping the Newhouse name doesn’t hurt my chances as well.

Typeface Choice:

At first, I chose News Gothic as my Wordmark font because of the name; after all, the media deals with news, right? Then I realized that it had all the characteristics I was looking for in a font. It’s clean, simple, and modern, the latter of which is a trait I try to suggest I am throughout my resume experiences. To add some “eye-catching” ability, I used red to highlight the bullets in my name. Staying consistent with gestalt principles, I used the same News Gothic font in my resume headlines, this time in red to highlight each section. Different variations of Bell Centennial font complimented News Gothic well, while maintaining the modern look that sans serifs so easily provide.