Week 6- Westbury

The non-profit Organization I chose is Kristen Alyce’s Garbage Gone Glam Fashion shows. This non-profit is centered on recycle awareness. The event focuses on giving consumers a new creative outlook on green alternatives. This specific event is targeting women. The featured designer is Sararose. Sararose is a very known icon in women’s fashion. With this information I designed my poster in a way that it would grab the eye of women. I wanted some type of diamond image on my poster with a black backdrop as well as the main title in Hot Pink. With the black background I knew that the hot pink and the Diamonds would stand out to any woman passing by this poster. Originally wanted the actual poster to be a trashcan. Due to the fact that I wanted the last word “Glam” to be in diamonds, the whole grey trashcan would not allow viewers to see the Diamond filled “Glam”. I wanted an all around poster that screamed femininity with a touch of Glam. My organization can afford color printing however not a huge surplus, therefore I wanted my poster to be direct and eye-catching, making to associate garbage with glam.

The typefaces I chose were very strategic. I wanted the “Garbage” word to be in Sans Serif and in a medium type. I wanted Garbage to be the largest word on the poster to emphasize the event. The word “gone” I wanted in Florens to go with the feeling that comes with gone. To be gone is to be swift, it is the action of leaving, it is to be absent. The typeface Florens leans to the right slightly, giving the allusion of movement. With this visual I felt like it went perfectly with the word "gone" in the title of the poster.