I think that this advertisement for Olay Total Effects does a great job using gestalt principles. Alone, the elements of the advertising would be meaningless, but when put all together, they create an aesthetically pleasing visual. The image with the at the left is a larger, cross-sectioned version of the actual product shown on the right. The advertisement does a good job of catching the viewers eye and does a good job with grouping the information simply in order to get the message across. The images really convey the message well as to what the product does. I think that it also has good linkage elements, as the curved line leads you across the page to obtain all of the information. The advertisement has good entry points as well. The information starts at the top left corner and leads you down to the product at the bottom right. Overall, I think this advertisement does a fairly good job and displaying gestalt principles.
I agree that the lines of this advertisement lead the viewer's eye to the message of the ad. The top of the large pump leads off up to the writing. Also, the symbolism of the products within the large, open pump is extremely creative. It displays how well the Olay products could nourish your skin.
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