It was very difficult to produce a piece of paper that represented me. The font that I used for the wordmark, Jimbo, is very fun and has character. I believe that the playfulness of this font shows my personality as being silly. The more traditional Avenir typeface family that I used for the body text counters the outlandishness of my wordmark. Avenir is a very readable font and has a lot of variations. Putting the wordmark on the side of the page made it possible to include more content within the resume. The color red that I used, gives my resume some "pop" and also guides the reader's eye down the page. I made the headers within the body text Jimbo, and the first letter red to incorporate some consistancy and to tie my resume together. I made my resume fun but also professional because my audience, advertising professionals, want a resume that stands out but is not gaudy. I believe that my variaton of traditional and modern resume aspects combine to make a piece of paper that describes me as a person pretty accurately.
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