Week 6: Poster Project, Josh Schulman

Design Strategy and Client Information:

The Walk for Beauty, Walk for Life is a charity event that occurs in my hometown of Stony Brook, N.Y. The event is a fundraiser for breast and prostate cancer research that will use the money to conduct cancer research in the Stony Brook University Hospital. The demographic of the event is local area residents that include everyone from high school students to senior citizens. The event is organized by various groups and spends a lot of money on the event, which is why I used a lot of color that would attract people to the poster and then hopefully for the event. I wanted to emphasize the class, enthusiasm, and good will of the walk.

Choice of Typefaces:

I chose Dorcester Script MT STD for “my header,” or the title of the event. I saw this typeface, of the script race, as perfect for the event because it conveys a font of class but yet is easy to read. It has a medium x-height, which also adds to the readability and is similar to the typeface that the event actually uses for its brochure. The typeface is also in 150 pt. font, a large but not dominant size, and is in a pinkish color (C=0%, M=95%, Y=20%, K=0%). The leading is also at 140 pt.

The “footer” or information for the event is in the font Univers LTD STD 57 condensed. This is a sans serif and has a medium x-height. I chose this typeface because it is very easy to read and is difficult to just glance over. The topics of the information, such as “date,” time,” etc,” is in 50 pt font and the actual information is in 42 pt font. That whole section is in the same color as the header (C=0%, M=95%, Y=20%, K=0%) and has 65 pt. leading between each line.

The middle font, or the cause of the event, is in the road between two trees. This is in Univers LT STD as well. It is in size 42 pt font and has a 1 pt stroke so that it stand out from the road and trees surrounding it. It has 50 pt leading and is in the same color as the header and footer (C=0%, M=95%, Y=20%, K=0%).

Visuals:

I traced the trees and ribbon from images I found on the Internet. I then cut the ribbon using the knife tool and placed each half around the tree to make it appear as though the ribbon were wrapping around the tree. I chose to do this because I believe that a tree represents the idea of life and the ribbon obviously represents the fight against cancer. I though that the combination of the two would create a fighting yet classy image that would be beneficial to the walk. The green head of the tree is in Pantone Hexachrome Green, the trunk of the tree is in Pantone 1545C and the pink ribbon is in Pantone 813C. The road, which represented more of the journey of the fight against cancer, is in a lighter black (C=0%, M=0%, Y=0%, K=88%).

The gradient of the entire poster is linear and has an opacity of 0% and has a location of 86.61% between the scale of the blue and green. I added the gradient to seem like the green ground and blue sky, which adds more life to the poster.