Week Six-Walsh

Design Strategy and client information:

My client, Earth Day Networks, is trying to reach out to a demographic of mainly middle age and younger people, as they are the most active age groups. They are trying to reach both men and women and attract them to taking up the cause.

Due to the size and prominence of Earth Day Networks, proper funds are not an issue. Therefore, they are able to afford color printing without a problem.

In this project I was trying to create a design that conveyed a serious overall message in a casual manner. By doing so I am hoping to provoke people to act out of interest in helping the Earth, and not as a result of guilt. As a result I decided to go with something fairly amusing. The message is serious but it is presented in a fairly comical way.

Choice of typeface:

I decided to use the VAG Rounded Standard typeface on my poster. I felt that a sans serif font, such as VAG Rounded Standard, would work best on a poster with the casual message and visual effects such as mine. The main headline is in VAG Rounded Standard Bold, and the rest of the message is in VAG Rounded Standard Thin.

The first letter of every word is capitalized, but I felt that capitalizing every letter would come across as too bold. I felt that the message would best be captured with the less bold look.

The message on the poster is short, and therefore there was no reason not to make the font very large and very readable. The look of the font is modern, which bodes well for attracting a younger audience, but it still remains readable for any age group.

Visuals:

In designing Mars I started by creating an ellipse. After adding the red-orange color I used the texture special effect of craquelure, and artistic special effects of sponge and colored pencil. I designed Earth by taking a picture of the planet and live tracing it.