Odiamar | Week Five

In this advertisement for DKNY's fragrance for women, Be Delicious, the image draws the viewer by applying well thought out gestalt principles. These principles of symmetry, similarity and proximity not only serve to create a clean and organized advertisement but also effectively draw the viewers attention to the product, the perfume bottle well disguised as an apple. The principles of similarity and proximity are very important in this advertisement as the image is divided between groupings of red apples to the left and green to the right. Symmetry is essential in making this a successful image. The woman in the center clearly and evenly divides the two sides and leads the viewers eye to the bottom of the page where the inconspicuous perfume bottle slightly stands out among the other apples. It is also intelligently placed between the BE DELICIOUS (the name of the perfume) and DKNY ( the designer). Overall this image does a great job of presenting a well organized well structured and interesting image.