Week Four-Phalen

Design Strategy:

My objective for my resume was to create a simple and classic design, but still have it stand out to a potential future employer. I prefer to have my accomplishments and me as a person impress my audience, not the special colors or fancy design. My overall goal was to come off as professional, down to earth, and traditional.

Typefaces:

In order to achieve my goal, I chose typefaces I thought appeared sensible and timeless. Even though I wanted to portray these ideas, I also wanted a typeface with a little something special. This is why I chose ITC Fenice Std and Optima. ITC Fenice Std is a serif typeface with a very tall x-height. Typically I don’t like fonts with high x-heights, but Fenice really stood out to me. It seemed to have the feel of a traditional font of the eighteenth century, but with a more modern twist. This is why my watermark is in this font, because it exemplifies exactly how I would like to be perceived. My body typeface is Optima, which is a sans serif font that also has a very large x-height. This helped me to connect the two fonts. Optima is also very easy to read, so my audience wouldn’t need to strain themselves to read it. Although it is a more modern font, it isn’t futuristic. It shows that I have knowledge of modern technologies and ideas. These two typefaces perfectly portray me and help reach my goal of a professional and traditional attitude in my resume.