Week 4 Project Posting/Markland

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Design Strategy:

For my resume, I first decided that I wanted to take advantage of our option to utilize color. While this can be risky in the professional world, I tried to use soft colors that would portray my personality but that would also be appropriate for my audience. As a photojournalism major, my intended audience would most likely be another photographer or an editor of a social medium (such as a magazine, newspaper, or advertisement agency). I used two different shades of green for my wordmark; a light sage green and a darker evergreen color. I liked these colors because I think they give off a relaxed and natural feeling. As a photographer, I love to shoot landscapes so I felt this was appropriate. I also liked that it was not too bold because I am a laid back person, so hopefully my combination of greens and light gray portray this aspect of my personality on paper.

It took me a while to decide on the format of my resume. Originally, I wanted my name to be vertically written sideways on the right side of the page, bordering my body text. However, as I played around with different creative ways to write my name, I realized that the two letters “a” and “r” occur in the same place in my first and last names. I wanted to take advantage of this so it led me to placing my word-mark at the top of the page. I also wanted to group my experience, education, and skills in one section while organizing my extracurricular activities in a separate section. I placed my experience and education directly under my name and in a larger text box since they are the most important. However, looking at my resume now, I’m concerned that highlighting my extracurricular box in gray may have back-fired and may cause the reader to look at that information first. I may have to consider this when I revisit the resume.

Typefaces:

My laid-back personality explains the type-faces I chose. For the body text, I wrote in Cronos Pro Caption, a Humanist Sans Serif. Without the flowery serifs on the letters, this font has a casual feel. For my word-mark and headers I used ITC Leawood Std Book. I liked it because it is also casual but adds a feminine flare to my resume with the serifs on the ends of each letter. To decipher the letters of my overlapping first and last names, I used standard ITC Leawood Std Book for all of the letters of my first name, and used ITC Leawood Std Book Italic for my last name. But the overlapping “a” and “r” are in the same evergreen as my last name. This way these two letters are the same font as my first name but same color as my last name to tie it all together.