This ad for Kenwood Chef is very effective hierarchically. The text, modern looking, easy to read sans serif, leads into a picture, which then leads the reader's eyes down to the company's name. The point of entry on the ad is the text, a humorous comment that attracts the reader. It then leads into the picture of the happy couple with their Kenwood Chef, and ends with the memorable Kenwood Chef wordmark. By reading the wordmark of the company last, the company name is best remembered, which is the point of the ad.
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