This is the logo for a high end shoe store by where I live. This is bad type because it misrepresents what kind of products the store sells. This type gives the impression of something having to do with movies and cinema when in fact it is a shoe store. If they are going to use a type that is associated with something else, they should at least add some reference to shoes in their title so people know kind of store they are looking at when they walk past or see this logo.
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