Week 3- Westbury

I looked at many websites, eventually making my way to the website for Bloomingdales. Looking at Bloomindales' website I really saw the concept of hierarchy of type that Lupton addresses. "Get the Skinny" is the first thing you see when you navigate to their website. It is the largest and brightest type on the page therefore this stresses to the viewer that this is a major feature that bloomingdales has for the season. Also when looking at the site, the Women's denim section is centered in the middle and is right under the quote "Get the Skinny." I believe this is because Bloomingdales knows that most of their clients are women therefore it is most important to them to emphasize the women's jean collection rather than the men's therefore addressing the concept of hierarchy. The men's jean section is to the right and in smaller type therefore illustrating that it is not as significant as the women's collection of jeans. Overall I believe that the website for Bloomingdales fully addresses the concept of graphics hierarchy.

http://www.bloomingdales.com/