Week Four | Odiamar

In approaching the design problem of creating my own, unique resume my intention was to create a design that would be simple and clean but also interesting with certain variations to the text to make it stand out. My first choice was in creating my word mark. I chose a design that plays off of the counters of the D and the O. I thought it was engaging to have the D and the O italicized with their curves interlinked creating an illusion of movement and creating a focus point for my audience. Thus, I purposely created my wordmark rather large so as to strike the reader immediately. I also chose to keep my entire resume in black and white with some variations of grays in certain places to make it look classic, clean and professional

In arranging my design space I tried to maintain a traditional page setup with the main body paragraph aligned to the left but made variations by aligning my wordmark to the left and making all the margins different sizes particularly the right one compared to the left and the bottom compared to the top, the earlier in both being larger than the later. I also knew that given this large space I had not very much experience to fill it with. Therefore I made the text size larger than usual and altered the leading between each line somewhere between fifteen to thirty six. The body part is lower than my wordmark and the other two texts boxes are well spaced away from the body avoiding clutter and confusion.

Choice of Typefaces

Keeping my intended audience of magazine companies in mind the typeface Didot reminded me of the fonts used by magazines such as Vogue and Elle. Also the variation between thick and thin strokes, particularly in the capitalized letters, struck me as very artistic. I felt that having all capitalized letters for my wordmark and headers in Didot would make it stand out and create uniformity. Also, having the first letter in some way very from the rest of the word would create an intrigue to how each slightly varies. For my body text I knew I wanted to use a Sans Serif and Franklin Gothic appeared to have thinner strokes that were very geometric and eye catching. Though, in general, Franklin Gothic would not be considered a good choice for body font I feel that since I made the text size slightly larger the type comes of very clear and pronounced.