This poster for Edible Arrangements uses multiple gestalt visual principles. The main concept for this poster is visual, as Edible Arrangements wants to convince potential customers that their product is visually pleasing while stile edible. Therefore, Edible Arrangements used the visual of flowers, a universally pleasing visual icon, as the basis for one of its fruit arrangements. This uses the gestalt principle of uniform connectedness for the fruit, as flowers are connected. It also uses the principle of closure, as people look at the arrangement and are supposed to immediately think of flowers and associate that with the edible fruit. Finally, Edible Arrangements uses the gestalt principle of proximity, also as flowers are, to connect the ideas of flowers and edible arrangements.
I can definitely see signs of gestalt design on this poster but I feel like its too crowded to be labeled as a gestalt design at its best. The flower bouquets at the bottom are definitely at the two golden mean points from the rule of thirds but the type in the middle of the poster acts to break apart any movement or continuity. I feel like the type and visual components are too intertwined for this poster to work adequately.
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