Week 6 - Blackstone

Designed for the Jimmy V Foundation, this posters demographic is for supporters of cancer research but more specifically, for golfers. I chose a multi-colored pallet because the Jimmy V Foundation has the capital to print this kind of poster. The design is a tracing of a notoriously hard hole, the 17th at TPC Sawgrass. Since this poster is aimed at golfers and this is a famous hole in golf, their knowledge of the hole is assumed but not needed to convey the intended message. I chose this design because I wanted to connect the difficulty of curing cancer with the difficulty of this hole in particular.
The typeface I chose for the title “Jimmy V Celebrity Golf Classic” is ITC Zapf Chancery Std Bold. I chose this type because I liked the way this typeface used the letters ‘V”, ‘F’, ‘Y’. I also used the envelope option to make the type have a wavy effect since it is positioned in the water.
The typeface for the body text is Optima Ltd Medium because of its clarity and great kerning even in a large point. It is an unadorned typeface but I was looking for a more to the point message so I felt this typeface worked. There isn’t any real age group that dominates my demographic audience so that didn’t have too much of an effect on which typeface I chose.
I created the visual by tracing a picture of the hole that I found on the Internet. I started by tracing the island then traced the water, the grass, and the buildings. I finished by adding things like trees, bushes, and birds with the pen tool and paintbrush applications. I used the CMYK color scheme for the poster, using a variety of different shades of green for the grass and the island green. I also used a few different shades of blue, one for the water, one for the sky, one for the windows, and one for the buildings roof.