GRA217.4b

In creating a design for my wordmark and for my resume as a whole, I tried to add a little creative flair while also keeping it very professional. My wordmark incorporated a large ‘L’ that connected my first name with my last name. I gave the large ‘L’ a light blue color to attract the eye and make it distinct from the other letters. I chose to make the other letters a light grey because I thought the mix of a light blue and a light grey worked well together and created the distinct separation that I wanted.

When designing the body of my text, my main goal was to create a strong hierarchy that was very easy to read and understand. My headers were set to the left and I chose the same light grey color scheme as in my workmark to make it distinct from the rest of the body text. In a side note, after I was 95% done with the project, I was informed that we weren’t limited to three textboxes so that is the reason for my lack of textboxes in the design.

For the typefaces, I chose Menlo for my workmark because of the unique shape of the ‘L.’ I wanted the ‘L’ to extend down and under my last name and this typefaces ‘L’ did just that. For the body text, I chose Gill Sans Light because it is a very readable, clear font and contrasts well with the bolder, thicker Menlo headers. All of my fonts are lowercase with low to medium x-heights which I preferred because of its readability.

Overall, I think this resume conveys a little flair of creativity but stays very professional and not over adorned which is the look I was going for. I also tried to have a strong hierarchical structure because it makes the resume very easy to read and understand. My audience is the magazine industry and the political science field so I tried to have some creativity in my word mark to appeal to the magazine people but maintain a strong hierarchy and professionalism for the political science people. Overall, this says that I am a creative person when I want to be but that overall, I'm all business.