Welcome to the Official Class Blog of GRA217- Section 4

Friday, February 12, 2010

In creating a design for my wordmark and for my resume as a whole, I tried to add a little creative flair while also keeping it very professional. My wordmark incorporated a large ‘L’ that connected my first name with my last name. I gave the large ‘L’ a light blue color to attract the eye and make it distinct from the other letters. I chose to make the other letters a light grey because I thought the mix of a light blue and a light grey worked well together and created the distinct separation that I wanted.

When designing the body of my text, my main goal was to create a strong hierarchy that was very easy to read and understand. My headers were set to the left and I chose the same light grey color scheme as in my workmark to make it distinct from the rest of the body text. In a side note, after I was 95% done with the project, I was informed that we weren’t limited to three textboxes so that is the reason for my lack of textboxes in the design.

For the typefaces, I chose Menlo for my workmark because of the unique shape of the ‘L.’ I wanted the ‘L’ to extend down and under my last name and this typefaces ‘L’ did just that. For the body text, I chose Gill Sans Light because it is a very readable, clear font and contrasts well with the bolder, thicker Menlo headers. All of my fonts are lowercase with low to medium x-heights which I preferred because of its readability.

Overall, I think this resume conveys a little flair of creativity but stays very professional and not over adorned which is the look I was going for. I also tried to have a strong hierarchical structure because it makes the resume very easy to read and understand. My audience is the magazine industry and the political science field so I tried to have some creativity in my word mark to appeal to the magazine people but maintain a strong hierarchy and professionalism for the political science people. Overall, this says that I am a creative person when I want to be but that overall, I'm all business.



2 comments:

  1. Sam, I really get the concept of your resume. The "L" in your wordmark catches the reader's eye very quickly and is creative and original. The gray headers for your sections also stand out because they highlight the content of your resume, which is the most important aspect of a resume. The hierarchy works very well as well and makes the resume easy to read and follow without interruption.

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  2. I really like the way you connected your name with the elongated blue L. I also like the way you used the grey scale on the headers, it puts them in the background but they are still very easy to read. I feel like the body text is a little cramped in some places and makes the reader have to slow down when reading it. If you made a little space in between lines of the body text, I think it would be much easier to read and make our resume even better!

    -Eddie Del Castillo

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