ke Plus is an excellent example of an advertisement using gestalt principles. The ad is very simple. It just shows the product 4 times. But the designer creatively put them together, making a plus sign in the middle. This definitely gets the Diet Coke Plus name across. Also, on the bottom of the advertisement, it says "positive thinking, positive drinking". The fact that it's grouped together in a plus sign highlights the benefits of drinking this product. I also really like where and how the designer placed the coke bottles. The blue line under the word mark kind of sets up a nice visual.
Friday, February 19, 2010
Finding Gestalt: Coke Plus
This ad for Diet Co
ke Plus is an excellent example of an advertisement using gestalt principles. The ad is very simple. It just shows the product 4 times. But the designer creatively put them together, making a plus sign in the middle. This definitely gets the Diet Coke Plus name across. Also, on the bottom of the advertisement, it says "positive thinking, positive drinking". The fact that it's grouped together in a plus sign highlights the benefits of drinking this product. I also really like where and how the designer placed the coke bottles. The blue line under the word mark kind of sets up a nice visual.
ke Plus is an excellent example of an advertisement using gestalt principles. The ad is very simple. It just shows the product 4 times. But the designer creatively put them together, making a plus sign in the middle. This definitely gets the Diet Coke Plus name across. Also, on the bottom of the advertisement, it says "positive thinking, positive drinking". The fact that it's grouped together in a plus sign highlights the benefits of drinking this product. I also really like where and how the designer placed the coke bottles. The blue line under the word mark kind of sets up a nice visual.
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I absolutely agree that this is an excellent use of the gestalt principle. The link of positivity is seen throughout the entire ad, and the light color palette of cool blues and white ads to this positive vibe.
ReplyDeleteI like your example. The emphasis on positivity is made very clear throughout. The bottom of the positive sign made out of coke, directs the reader to the words saying "positive thinking" "positive drinking." This use of the image allows the reader to easily associate the brand with the tag line of this ad.
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