Buchholz | Week Four

Design Strategy:

When coming up with the design for my resume, I knew that I wanted it to look clean, fresh, and yet fun. I am advertising major and in order to catch an agency’s attention, I thought it would be a good idea to use color. I chose a navy blue and a deep lime green because I thought it described me. The navy is very simple and basic while the deep lime green adds a bit of flare. My word mark is centered at the top of the page and is simple and clean. I followed the same style for my headings as I did in my word mark. I think this provides fluidity throughout my resume. My headings and body are all flush left and each bullet point follows the format of my word mark and headings.

I think that my resume is clean cut, but also has a creative flare. This is important because in the advertising business you must be organized, but nimble minded. I think that my resume shows that I am organized and that I prefer continuity, but at the same time shows a creative side of me.

I chose to use Corona LT Std as my word mark font and use it in all lowercase letters. I used all lower case letters because I felt that it was fitting for me and stood out, but was not to bold. My headings are also Corona LT Std, to provide continuity throughout my resume. My contact information and body text are all in Caxton Std Light. I thought this was a fitting font because it is a serif font that is fairly easy to read, as it does not have too small or too large of an x-height. Although it does not provide contrast, I think it flows well with the font that I used for my word mark.