I think that this advertisement for Extra Mango Smoothie gum is a great use of color. The makers of the ad really wanted to portray the explosion of taste that the gum has and the mango taste. Therefore, they used the red/orange color that is a mango that jumps out and completely catches the eye of the reader. The light color next to the pack of gum really makes it stand out as well and makes the packet of gum appear very appealing. A great use of color.
This is an excellent ad that uses color appropriately. The title is Mango Smoothie and the visual lends it self perfectly with the title. The advertisement as a whole makes you literally want to taste the product. The color is exceptional and brings the reader in.
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