The visual hierarchy on this website is very evident. The bigger pictures are the more important ones. 20% off REALLY stands out because of its size, and background color. The "Deal of the Day" is another portion of the site that stands out with the use of color and font sizes. The use of pictures and picture sizes also create a visual hierarchy. There are a lot of links on the home page that take you directly to relevant portions of the site. The navigation bar is easily read and found on the page.
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