Walsh | Project 5

Design Strategy:

After looking at the current web page for the New York State Blues Festival, I decided to make the web page appear less formal and a little more festive. The original page seemed fairly straight-edged and corporate. I decided to concentrate a bit more on the music and the musicians.

Although I aimed and desired focus a lot on the music, there were not many pictures available from past events. I managed to find pictures of a few of the scheduled performers, but there were not many visuals that had to do specifically with the New York State Blues Festival. As a result I ended up using several of the logos for the corporate sponsors of the event to bring in some relevant visuals.

I have found this semester that I am not very capable, accurate, or productive when I sit down and draw out sketches. I cannot get a good idea of what I really want to do with my design until I sit down at the computer and start playing with colors, images, and type. As a result, I due not have an extensive selection of sketches to turn in. This meant longer hours in the lab but I have accepted that as a necessary means for me to produce my best work.

Typography:

For the event name in the headline of the web page I decided to use Auriol Limited Standard Roman. This typeface came across as both relevant the idea of a festival and blues.

For the rest of the web design I used Frutiger Limited Standard Light, and varied between bold and non-bold. After using Frutiger in the captions for my magazine design I decided I really like it as a typeface choice. It is very readable, smooth, and fulfills the need for a san serif in web design.

Color Information:

The colors in my web design are RGB. For the blue areas of the background and logo, information is R 36, G 150, and B 212. For the black areas the information is R 3, G 3, and B 5. For the dark blue font used for hyperlinked type, the information is R 0, G 0, B 255.