Week 14 | Blackstone

Sam Blackstone
Web Design Rationale

Event Choice
For this project, I chose to continue with the same theme that I focused on for my poster project. Although I ended up moving away from the Jimmy V Celebrity Golf Classic because its website was already extensive, I found a local golf tournament that was affiliated with the Cystic Fibrosis Foundation. I went to their website and saw that while it was clean and easy to use, it was lacking any creative flair. By adding pictures, and more information, I thought my design was much better.
Typeface and Color
For my navigation bar I used Helvetica Regular because of its clarity and because you recommended that we employ san serif fonts. For the body font I chose ITC Avant Garde Gothic Std Medium. I really liked how strong yet easy to read this font was. I had my body font use the same color as the logo and navigation bars to give it some consistency. I used a green background for all my links and gave it a little shading effect, with the green becoming darker as the eye flowed down the page. I thought this gave a little dimensionality to the site. The color was R: 138 G: 173 B: 89. My navigation bar and my privacy policy bar at the bottom were the same color R: 25 G: 45 B: 116 and I used the gradient tool to once again add a little dimensionality and keep it from looking 2D. Besides the basic Home, About Us, and Contact Us, I used Register, Location, and Awards because I had the most information for those categories and because I thought that this information was definitely important for someone who was interested in the tournament.
Pictures
Most of the pictures I used I took with my camera. I did this because I knew what kind of pictures I was looking for and I knew the pictures would be high quality. The mouse over is a picture of a golf club that I traced in Photoshop then placed into the design. I thought this was creative and helped reinforce the golf theme. The reason my project is six separate documents instead of one is because when I asked one of the TA’s, they told me to do it like this. I just took off the aspects I didn’t want and saved it as another document. Overall, I was happy with how it came out.