Design & Story Strategy:
I decided to do my website project on the same not-for-profit organization as my poster project, the Not for Sale Campaign. This is a different event from my poster project. This event is the “Stop Paying For Slavery Tour 2010.” It is a tour by the Not for Sale Campaign where they travel to different schools, corporations and etc., to educate consumers and people about the true face value of our dollars, human trafficking, and the modern-day slave trade. The organization already has an incredible website dedicated to this event, but I tried my best to make it different.
I found the event’s logo and decided to make that my header. On every link, there is a different picture (all found on their website) on the top left corner. I put this visually beautiful and symbolic picture on the “welcome” page because I felt it gave the first page the “WOW” factor.
On the side of every main container, there is a human trafficking statistic. So every time someone refreshed the link or went to a different link, there is be a different statistic.
I only have one main container because I didn’t want the website to look crowded. The main container and the separate links all provided enough information for the event.
Every active link is written in white, underlined and has bullets/dots on both sides. To show visual hierarchy within the text box, I either made them bold, a different color, or used bullets.
Choice of Typeface:
I used the fonts Cracked and Helvetica. I used Cracked because it symbolizes the pain that children and people are still going through today. It also looks like an old, torn down font –which I think symbolizes the historically horrible issue of modern day slavery.
I used Helvetica because it’s simple to read. It also allowed me to have a variety of choices when trying to create visual hierarchy.
I think your website uses great visual continuity and you did well with your use of space and heirarchy. Great job!
ReplyDeleteYou did a really great job with your design. I really can't find anything to critique on this design. You have great visuals, you make the paragraphs nice and short, and you make a really good use out the containers.
ReplyDeleteI agree with the above two comments. I definitely like the hierarchy of the site, which makes it easy to follow and understand. I also very much liked the top logo, which creates a sense of sensitivity to the subject as well as continuity throughout the project. Well done.
ReplyDeleteWhy do all your projects make mine feel so elementary? Another very well designed project Jessica. I look at the others and none of them compare. This one looks like a website I'd actually see online.
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