Week Nine | Odiamar

In creating a logo for myself the image I wanted to present was professional and mature but also clever, playful and interesting. In designing my logo

I wanted to create one singular image that presented the idea of simplicity in design and also equilibrium. I knew I wanted to use a circular shape to

create balance and then realized that I could use the circular shapes of the “d” and “o” of my first and last name to my advantage. All of the typefaces I used in my logo design, stationary, envelope and business cards are within the Gotham typeface family. I was drawn to Gotham because it is a sans serif and the counters are very round and large. The letters are all very simple but also very modern and readable which is beneficial to my pro-

spective job career in magazine journalism. In creating my logo I created the black circle shaped background using a Gotham Rounded Book “O” as

a guideline for the exact shape. Then I placed a lowercase “d” inside the circle so that the stem’s full height wasn’t showing and the “d”’s bowl was touching the rim of the black circle. Next I placed a lowercase “o” that was smaller than the “d” within the counter of the “d”. The standard image of my logo is done in black and white. but the simplicity of it makes it easy to use different colors. My stationary was designed very simplistically with the top and bottom margins at 3p8 and the inside and outside margins at 4p2. My name and contact information are aligned to the left and my logo is enlarged in the upper right hand corner of the page to capture the viewers attention immediately. For my envelope the margins are 3p0 all around. I used the enlarged image here also but moved it so that it was in the lower right hand corner of the envelope. This way the logo is still there but there is enough room for stamps and the mailing address. I then placed my return information in the traditional upper left hand corner. My business

cards were an opportunity to show the versatility of my logo. Considering my prospective career in fashion journalism I scanned four different patterns and fabrics: seersucker, lace, and two different florals. I then placed the scanned images on the back of my business cards. On the front, using 1p10 margins all around, the patterns or fabrics take the shape of the logo leaving the negative space to create the “d” and “o”. Also, the scaled down version of my logo is still powerful and translates well.