This is the logo for the NCAA's Big Ten Conference. This logo demonstrates the gestalt principles of equilibrium and isomorphic correspondence. The equilibrium is assisted by the placement of the text inside of a circle. Additionally, both of the words of the conference are the same length. The font is bold and memorable, and logo is contained in a very balanced state. The isomorphic correspondence is actually used for a purpose of representation in this case. Although the conference is called the Big Ten Conference, there are now eleven teams in the conference. If you'll notice, there is actually an 11 resting under the T in the text through the use of the negative space.
Friday, March 12, 2010
Week 8-Walsh
This is the logo for the NCAA's Big Ten Conference. This logo demonstrates the gestalt principles of equilibrium and isomorphic correspondence. The equilibrium is assisted by the placement of the text inside of a circle. Additionally, both of the words of the conference are the same length. The font is bold and memorable, and logo is contained in a very balanced state. The isomorphic correspondence is actually used for a purpose of representation in this case. Although the conference is called the Big Ten Conference, there are now eleven teams in the conference. If you'll notice, there is actually an 11 resting under the T in the text through the use of the negative space.
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