This Mentos gum ad knows how to attract the eyes of the viewer. What stood out to me first was the typeface. Although it doesn't contrast greatly with the background (green on green), the font style looks garden picked. I thought the font looked like a watermelon in the grocery store right after it had been sprayed by the produce sprinklers. If font itself can make this effect, then the content of the slogan "freshly picked" is portrayed clearer. Looking deeper, this fresh green theme is taken from the two colors of the lime at the bottom of the ad. This was a perfect use of a technique we talked about in class today-using image color in text color to help ease readability. Furthermore, the red (warm color) Mentos gum container stands out against the cooler green background so that the viewer knows what is being advertised immediately. Lastly, the green 'U" in gum seems to lead our eyes to the Mentos container, which is another important visual aspect of the ad.
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