I saw this advertisement while flipping through a magazine and I thought it displayed gestalt principles very well. The cologne being advertised is Cool Water by Davidoff. The background is a light blue teal color. This color is also the color of the bottle of the cologne. The color then appears again as the color of the model's eyes. Having his eyes be the same color as the bottle and the background really ties the advertisement together and draws attention to the product, which is the cologne. Also having minimal colors in the advertisement lets the blue/teal color really stand out. There is also continuity of color among the text which helps tie the advertisement together as well. Overall, I think this advertisement displays gestalt principles of color extremely well.
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