I remember seeing new adds such as this one for Coca Cola a few years ago and the fact that they still came to my mind when I think of color show how effective they were. I think this advertisement is really effective and eye catching with all the white space contrasting well with the color at the top of the ad. Also, that burst of color grabs the viewer immediately and leads their eye down to the iconic Coke bottle that everyone knows and and then of course to the classic Coca Cola logo. Overall the color and use of placement make this ad a great example of effective color and gestalt principles in one.
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