Week Eight | Odiamar

This logo for a spa and massage training business is a great example of the gestalt principles of equilibrium and isomorphic correspondence. This logo demonstrates equilibrium because it is symmetrical and the image is in fact the mirror image of each other. It also displays the principle of isomorphic correspondence because the lines are meant to represent blades of grass but together form a W. Though the two blades of grass can be seen as separate pieces when they are placed together it is clear that it is a W. The simplicity of this design and its use of these gestalt principles make it a very effective logo.