This logo is for Einstein Bros. Bagels, a bagel shop in my hometown. This logo demonstrates the gestalt principle of equilibrium as the circular nature and placement of images and text inside the circle create a balance. Also, the gestalt principle of continuation is used. The logo takes the viewer in a circular path around the logo to read all of the information. This logo is very clever because the circle is hollowed out like a bagel and the two creators of the company are inside. There are many circular visuals in the logo which all correlate to bagels. The colors used are yellow and black which catch the eye of the viewer. Overall, this is a very well designed logo.
Equilibrium is very evident in this logo and it works very effectively. For everything used on one side of the logo, it is matched on the other side. The symmetry is definitely aided by the circle as well, and at the same time it helps to represent the product that they sell. Very good example.
ReplyDelete-Jim Walsh