This Logo is an excellent example of the gestalt principle of similarity. The hot pink is a color that connects style and network together. Even though style is written is white, it is surrounded by a hot pink circle that leads the reader to connect the word "style" to the word network. It is a simple logo that is effective and chic representing style in a clean way. Overall this logo uses color very well leading the reader to the words style and network. It is also a logo that will catch its target audience which are stylish women. Pink is a universal color that will attract almost any woman therefore the choice was effective and builds to the image of the network.
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