Design Strategy: When designing my logo, a few words came to mind. Like my resume, I wanted my logo to be clean, fresh, and edgy. I wanted it to represent my initials, but in a discrete way. From class lecture, we learned that circles are very appealing to the eye. I decided to use a circle for my logo because it is very modern and use color as well to add a flare that represents me. In designing my logo, I wanted it to be creative, but classic as well, which I think appropriately describes me.
Choice of Typefaces: I did not use any text in my logo, but for my stationary system I decided to use Bell Centennial Std Address in various sizes. Bell Centennial is a sans-serif type, which I think represents me well because it is very clean and classic. I like how the type is very simple and readable. It also provides a contrast to my logo where the appearance of the letters is more script.
Visuals: I created my logo in Adobe Illustrator. I used the ellipse tool to create a circle and used a navy blue for the outline and the fill. I then played around with different brush strokes and chose the Chalk stroke, scribble, in 1pt stroke. I took the brush took and created the lowercase “e” and “b” and drew them so that they lined the edges of the circle. I really liked how the brush stroke contrasted the flat colored circle in the background. The shape of the “e” and the “b” together can be viewed in two ways. On one hand, they are the initials “eb” and the other view of them almost creates a ying-yang like pattern. The logo is in dpi and uses the colors C = 35, M = 0, Y = 100, K = 0 for the brush stroke and C = 100, M = 88, Y = 10, K = 0 (which is also the type color as well). I used these colors in my resume and I really like them because they are bold, yet fresh, clean, and classic. I think the logo design works really well visually because it allows me to create a circular business card, which is unique. It also allows me to use color in my type and compliments the typeface I chose very well. The circular appearance is visually aesthetic and the two colors I chose, although cool colors, are analogous, which is pleasing to the eye.
I really like how you connected the E and the B together to make it a circle. I think the shade of green you picked and the blue contrast really well. I also think the brushstroke you used gives it a very nice texture.
ReplyDeleteI really like the fact that you used brush stroke. I think your logo is clever and interesting. It caught my attention and drew my eye towards the WHOLE logo as opposed to just a part of it. Great color combination as well.
ReplyDeleteI really like your design. The way that you used the burshstrokes for your initials is very creative and stands out nicey. The colors work well together and I really like how your e and b mesh together to form one continuous stroke.
ReplyDelete-Jim Walsh