Week 8 | Del Castillo

This is the the logo for the old hockey team the Hartford Whalers. The team does not exist anymore but their logo demonstrates gestalt principles of equilibrium, isomorphic correspondence and the basic theory. It demonstrates equilibrium because the image is perfectly symmetrical when cut in half down the middle which gives it great visual balance. It is isomorphic because it is supposed to look like a whale and the image will clearly register as a whale to the viewers. It represents the basic theory because the W and the tail are disconnected but is perceived as being a whole and making the image of a whale splashing down into the water.