iPod has created numerous colorful ads that have become universally recognized and proven successful in selling their product. The typical iPod ad is a silhouette of a person - usually a black silhouette on a colorful background. iPod has done this so that anyone can feel they could relate to the person, or place themselves in the image's position since there are no details of the individual shown. This ad in particular uses the same theory but flips it so that the background is black and the silhouettes are in color. I think this is a great use of color because not only does it grab the viewer's attention, but the different colors advertise the many colors that iPods are available in and also attract a diverse group of consumers, as it is thought that color reflects personality types. But no matter what color an iPod ad is, the iPod itself is always white. This keeps it consistent and always recognizable, thus helping the success of the product. I think across the board the iPod company utilizes excellent color strategies in their advertising.
Friday, March 5, 2010
Week 7/Darra Markland
iPod has created numerous colorful ads that have become universally recognized and proven successful in selling their product. The typical iPod ad is a silhouette of a person - usually a black silhouette on a colorful background. iPod has done this so that anyone can feel they could relate to the person, or place themselves in the image's position since there are no details of the individual shown. This ad in particular uses the same theory but flips it so that the background is black and the silhouettes are in color. I think this is a great use of color because not only does it grab the viewer's attention, but the different colors advertise the many colors that iPods are available in and also attract a diverse group of consumers, as it is thought that color reflects personality types. But no matter what color an iPod ad is, the iPod itself is always white. This keeps it consistent and always recognizable, thus helping the success of the product. I think across the board the iPod company utilizes excellent color strategies in their advertising.
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Excellent example and explanation. The way apple flipped this ad is great. The white ipod allows the viewer to connect this ad to example from familiarity. The colors are very eye-catching and makes someone want to look at the ad. Overall this ad is vibrant and smart, definitely a great choice on apples part.
ReplyDeleteI love how you really can't tell what gender they are because they're all moving around and dancing. It shows a lot of action and movement which highlights what the product is meant to do.
ReplyDeleteAlso, the white headphone cords really stick out. I think it was clever of them to put bright colors against a black background and use white to accentuate their product.
Great example!