This advertisement uses gestalt principles because it is very clear and well-lineated meaning that the bottle, with strong vertical components, contrasts well with the text, which has strong horizontal components. Also, the use of color is evident because the color of the pseudo bottle is the same color as the text. The color of the background also works well to highlight the orange and to match the color below and behind the text while spotlighting the bottle and giving it a shadow at the bottom of the ad. Overall, the use of color and gestalt principles work well together in this ad, maybe that's why Absolut is so successful.
The color usage on this advertisement is very cool. The yellowish-orange contrasts well with the black, and the light in the back of the bottle also really highlight the color. The gestalt of the picture is very good as well. It's very easy to read and follow.
ReplyDelete-Jim Walsh
I agree that this is an excellent example of both the gestalt principle and color allure. The shape of the absolute bottle is extremely recognizable and the lemon/orange peel (I can't tell if this is lemon or orange flavored!?) to shape the bottle is extremely clever.
ReplyDeleteI think everything works in this ad, but what sold me was the slogan. Yes, the lemon flavor vodka is made to seem appealing, but I couldn't lose sight of what it actually is-a peal. The yellow color of the slogan, which we all agreed denotes happiness today, is used to give the slogan a little extra kick.
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