This logo is very effective for a variety of reasons. One reason is its very unique and easily identifiable typography. The capital C is iconic in my opinion and instantly brings to mind the scene of a beach and bottles of corona that are always depicted on TV commercials. The color employed works well because the gold gives the logo and the product an air of class and elegance. Metallic colors, as discussed in class, produce this effect. Also, the crown connects well with the name and color employed because corona as defined is a type of atmosphere surrounding the sun and the color matches that definition, as well as the connection of the color of gold with the crown. Overall, this logo is very well done and makes me want to buy the product, once I turn 21 of course.
This is a very effective logo. The font is very unique and iconic. It also gives off a feel of regality and high culture. It is also very representative of summer and the beach. The key to this seems to be the color. The golden border around the logo is very reminiscent of the beach.
ReplyDelete-Jim Walsh