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Once I chose my event, my design ideas became clearer. Having been to this event for ten years or so, I knew the event inside and out. I knew that the audience was pretty much solely local residents from all different backgrounds. Therefore, I wanted to make a simple, comprehensible website for potential viewers. I also wanted to make it informational, since the event is highly advertised in the area by name, but not much by content.
For this reason, I chose to use the simple pink (breast cancer) and blue (prostate cancer) colors, which I took from the ribbons in the site’s header as well as simple black and white text because they are simple yet get the point across.
The pink color that I used was a pantone with an R: 233, G: 101 B: 180. I used this color as a background throughout the site and in various locations as well. This color is the symbol of breast cancer, one of the causes of the walk. The blue color that I used throughout is a pantone that I also pulled from the ribbon with an R: 72 G: 145 B: 86. I used this color as a background for certain text (especially behind white text).
For most of my text I used Helvetica. Mostly, it was size 18 pt or 21 pt and black and a majority of my body text. For my headers, I used Gill Sans sized 30 in white in front of the blue background in order to make it stand out. For the nav bar, I used Helvetica size 24 pt in the same blue color with pink mouseovers. For the main header, I used Berlin LT Std Bold Italic size 55 pt.
loved your entire design. Your colors really draw the readers eyes to your site. Overall you have great information that is direct, precise, and informative.
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